The Albanese Labor Government has released new research showing Australia’s cultural and creative activity contributed $70.3 billion to our economy in 2024-25.
Research conducted by the Bureau of Communications, Arts and Regional Research (BCARR) found an increase of $2.7 billion or 4 per cent from 2023-24.
In total, cultural and creative activity represented 2.5 per cent of the economy, comparable in size to the Accommodation and Food Services industry.
Over the decade from 2015-16 to 2024-25, cultural and creative activity grew by an average of 4.5 per cent per year.
Growth varied across the sector with digital games development recording the strongest growth, increasing by an average annual growth rate of 13.1 per cent.
This research is a key action of Revive, Australia’s National Cultural Policy, and will assist the government with future targeted investment.
The methodology and scope used to measure growth was substantially revised in 2024 following stakeholder consultation, providing a more comprehensive measure of the sector’s contribution to the Australian economy.
Minister for the Arts, Tony Burke, said it was encouraging to see the sector continue to expand.
“Previously the contribution of cultural and creative activity included industries such as clothing retail and zoos, with Best & Less, Taronga Zoo, and even the Botanic Gardens included in the scope.
“This is the first time we’ve had year on year data which is an accurate reflection of the cultural and creative sector.
“This research will help inform our next national cultural policy, building on our achievements and continuing to support our creative economy.”
