Pure Public Relations
Key Facts:
73% now believe they need credentials beyond a bachelor’s degree (up from 66% in 2024)
84% say generative AI skills are critical for workplace success (up from 61%)
Interest in micro-credentials has doubled, up from 25% to 53% in one year
But only 32% report that universities are integrating AI into the curriculum “most or all of the time”
/Public Release.