City invites businesses to get involved in Lucky Local campaign

Local businesses are encouraged to sign up for the City of Greater Bendigo’s new Lucky Local voucher giveaway campaign to boost local spending and support Greater Bendigo businesses this winter.

Businesses across the region are invited to submit an expression of interest by Sunday June 14 to appear as Lucky Local participants on the City’s website. It is open to local independent businesses located in Greater Bendigo.

The Lucky Local campaign will begin in July, giving residents the chance to win vouchers every day.

Customers can enter the Lucky Local draw by spending $20 or more in a single transaction at a participating local business and uploading their receipt via the City’s website.

Funded by the City, the vouchers are redeemable at participating local independent businesses who have been randomly selected from the City’s Lucky Local list. This is to encourage shoppers to discover new local shops, venues and experiences.

Manager Economy & Experience James Myatt said the major campaign aims to bring many benefits to businesses and residents.

“The Lucky Local campaign has been developed to boost local spending and support local independent businesses across the region,” Mr Myatt said

“With vouchers up for grabs every day in July, there’s a strong incentive for residents to shop locally.

“There is no cost to businesses. All participating businesses will go into a draw to be randomly selected to be a voucher provider. The City will purchase the vouchers, helping to kickstart local spending and support local businesses.

“Participating businesses also benefit from being part of the Lucky Local campaign with the opportunity to attract new customers and be listed on the City website.”

The campaign will be promoted across digital platforms, radio, and in-store from Monday June 22.

More details on the giveaway for customers will be announced soon. It is an initiative as part of the City’s successful Love your Local campaign.

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