Google Search Volume Data used in conjunction with Google News analysis could have been used to correctly predict 143 out of 151 seats in the 2019 federal election.
A high correlation was found between the amount of searches a candidate’s name received in April 2019 and the eventual winner of the popular vote.
The same methodology has been applied to 2022 data to predict the winners of the popular vote for all 151 electorates; suggesting 15 independent candidates will be successful on election day resulting in a hung parliament.
Full list of predictions, accompanying data sets and commentary available via https://www.jaredbennett.com.au/2022/05/16/using-google-search-data-to-predict-the-australian-federal-election-result/
The author is an SEO (search engine optimisation) specialist based in Brisbane who has previously had similar Google search data research published in both national and international publications.
