Tasmania will feature on a new reality TV series starring one of Hong Kong’s most popular music groups MIRROR when it airs in that region on Christmas Day.
Tourism Tasmania worked closely with Tourism Australia to secure MIRROR’s October visit, with Tasmania and Victoria the only two states the group travelled to for its first visit in Australia.
Hong Kong is one of the six key travel markets for Tasmania, alongside China, Singapore, United Kingdom, United States and New Zealand.
Premier and Minister for Tourism, Jeremy Rockliff said international visitors are an important strategic focus for the Tasmanian Liberal Government and the economic contribution from these visitors is critical to the State’s tourism industry.
“We are delighted to have hosted MIRROR during their Australian debut,” Premier Rockliff said.
“Investing in visits from influential groups helps leverage awareness of Tasmania as a desirable holiday destination.
MIRROR’s visit is significant for Tasmania, tapping into the trend of ‘entertainment inspired travel’ which is at an all-time high.
“Seeing Tasmania on screen, being endorsed by the most popular entertainment group in Hong Kong, will have a significant impact for our international brand,” Premier Rockliff said.
The 12 band members, along with 30 crew, flew into Hobart and travelled to the east coast, staying at Spring Bay Mill in Triabunna.
The itinerary included a road trip from Triabunna to Hobart via Richmond, visiting Hobart’s waterfront and kunanyi / Mt Wellington. They also enjoyed wine and oyster tasting, a Pennicott Tasman Island cruise and Par Avion scenic flight.
The visit was shared across the official MIRROR social media accounts, as well as the personal accounts of each band member, to a combined audience of 8.6 million.
Tasmania will feature in five episodes of the ‘MIRROR time’ series, broadcast on Hong Kong’s ViuTV free-to-air channel and on-demand from 25 December 2023. ViuTV attracts an average monthly audience of 4 million viewers.
MIRROR is highly regarded as revitalising the ‘Cantopop’ genre in China and Hong Kong. Formed in 2018 after winning a popular HK TV talent show, the 12-member band have since amassed a significant fan base spanning multiple demographics.
In March 2023 they released their first single in English, ‘Rumours’, further broadening their audience.
The Rockliff Liberal Government is delivering on its long-term plan to sustainably grow the tourism industry by investing in innovative partnerships.
