Machines4U’s Big Orange Report Reveals 73% Increase in Buyers for Capital Equipment Despite COVID-19


(15 OCTOBER, 2020) Machines4U, Australia’s number one online capital equipment marketplace, has released their latest annual Big Orange Report showing an unexpected 73% increase in organic traffic to the platform during the COVID-19 pandemic.

The report features 140 pages with 370+ data points covering 15 machinery industries, making it a one-of-a-kind look into the capital equipment market. Insights include: COVID-19’s impact, state of the industry and machinery forecast data for the 5 biggest industries in Australia: Construction, Agriculture, Metalworking, Woodworking and Trucking.

Machines4U Co-Founder, Steve Krebs, says documenting the impacts of COVID-19 on the machinery industry is vital for businesses to make sound decisions now and in the future. “COVID-19 has caused a lot of uncertainty and challenges across this financial year. But it’s also highlighted the resilience of businesses in the capital equipment industry. We knew our position gave us a unique responsibility to analyse the effects of COVID-19 on the machinery market and its potential knock-on effects into the future.”

COVID-19 Capital Equipment Highlights

  • Industry searches remained stable during COVID-19, with Agriculture machinery searches peaking during April 2020

  • Forecasted 13% increase in used construction machinery assets listed for sale by 2025

  • Organic traffic more than doubled during April to June year-on-year for the Agriculture, Trucking and Generator industries

  • Total organic traffic increased by 73.62% year-on-year during the March to June period

  • Leads to machinery sellers increased by 96.21% year-on-year during the March to June period

Promising Data for the Capital Equipment Industry

From the outside, the machinery industry across the board looked bleak. Trade shows were cancelled, events and conferences were shut down or deferred to 2021… it didn’t leave a lot of room for the purchase and sales of capital equipment, especially in high lockdown areas such as VIC and NSW.

While it seemed like buyer demand stopped in its tracks, Machines4U saw a very different story.

“COVID-19 has been a magnifying glass across the capital equipment industry, highlighting the strengths of individual businesses across the country. This is seen in the 73% increase in organic traffic from March to June and the 96% increase in enquiries to sellers compared to last year’s numbers. Machines4U reached historic highs, and we continue to see a large need for both buyers and sellers of machinery across all industries,” says Steve.

Why The Big Orange Report?

With more than 370 data points across 15 industries, the Big Orange Report is the meatiest report of its kind in Australia. It covers:

  • NEW COVID-19 insights

  • NEW state of industry overviews

  • NEW industry forecasts

  • The biggest machinery brands for each industry

  • Buyer demand vs seller supply for most popular machines per industry

  • Brand search trends per industry

  • Marketplace activity and buyer behaviour

  • And much more

It’s these insights and more that make the Big Orange Report a valuable resource for anyone within the capital equipment industry.

The report is available for

/Public Release.