One lucky camper will be offered a chance to win $1,000,000 by simply enjoying a road trip and supporting Australian tourism, how good is that!
As tourism looks to recover, and with camping still only at 90% of Pre Covid levels nationally *nights (all accommodation types only 70%), this is an initiative to support regional businesses recovery.
When campers travel and visit a region, all local businesses benefit, as visitors enjoy local attractions and dining experiences. The winter months, particularly in the southern states experience a reduction in numbers, further limiting their ability to recover.
With Australians falling in love with camping and wanting to reconnect with the simpler things in life, the aim is to encourage all Australians and the 840,000 registered RVs in Australia to take a winter trip.
There are multiple physical and emotional benefits to a camping trip, which can be accessed through merely looking to reconnect with a simpler life, visiting family and friends, enjoying nature and being outdoors.
“Taking one extra camping trip this winter, it’s not only good for your wellness and happiness, but it also supports regional tourism and puts the money directly into the hands of small business,” said Keelan Howard, the General Manager of Marketing at Caravan Industry Association of Australia.
With an aim to reconnect Australians to regional Australia, the entry system is determined based on a zoning system collaborating with over 1405 caravan parks across the nation.
The further away participants camp from their state’s capital city, the more points they will accrue.
The campaign begins on June 1, 2022 and ends on October 31, 2022- furthering regional tourism in a period when national participation numbers decrease.
Working together with state associations for the benefit of their members, education and safety has been a vital part of the launch.
Not only is this campaign beneficial to get participants camping, which is fundamental for boosting health and wellness, but it’s great for supporting regional Australia.
To help spread the message, use our hashtag #RoadToAMillion and tag us at
