It may not be the Commonwealth Games medal tally, but Clarence Valley Council has added two more bronze awards to its collection after the winners were announced at the North Coast Regional Tourism Awards in Coffs Harbour last night.
My Clarence Valley, Council’s tourism team, was nominated in the Tourism Retail, Hire and Services and Cultural Tourism categories in recognition of its ongoing commitment to visitor experiences and cultural tourism development.
The promotion of the Plunge Arts & Culture Festival and delivery of the Clarence Valley Public Art Trail earned My Clarence Valley a nomination in the Cultural Tourism category.
Held throughout April each year, the Plunge Arts & Culture Festival celebrates and showcases the diverse arts and cultural experiences on offer across the Clarence Valley.
The Clarence Valley Public Art Trail highlights the region’s impressive collection of murals and sculptures, transforming everyday spaces into captivating visual stories. The trail adds colour, character and cultural richness to streets, towns and villages throughout the Valley, encouraging visitors to explore the region in a unique and engaging way.
My Clarence Valley’s nomination in the Tourism Retail, Hire and Services category highlighted the sustainable approach to destination management that the team has been implementing over the past few years. The nomination also shone a light on the strong collaboration with local businesses through the Visitor Information Outlets program, which has been designed to create more meaningful connections between visitors and the Clarence Valley experience.
My Clarence Valley wasn’t the only organisation showcasing the region’s tourism excellence at the event, with the Harwood Hotel also achieving success, receiving a silver award in the Tourism Restaurants and Catering Services category.

Pictured: Harwood Hotel with Clarence Valley Mayor Ray Smith and My Clarence Valley team member Jacqui.