New campaign to highlight why universities matter to all Australians

Universities Australia has launched a new communications campaign to build broader and deeper community support for the amazing work universities do for the country.

“Our universities want to work as partners in helping to deliver Australia’s prosperity – now and into the future,” Universities Australia Chief Executive Officer Luke Sheehy said.

“The far-reaching and life-changing impact they have across the nation is not always recognised, which is what our Universities Matter campaign aims to change.

“Our universities are at the heart of the nation’s economic, social and technological agenda, doing the teaching, research and community service that serves Australia and all Australians.

“There is not a city or a town, a person or a community that doesn’t benefit from what our universities do on behalf of the nation.

“From scientists developing new cures and finding cheap, clean energy solutions, to teachers educating our children and nurses and doctors caring for our loved ones – what starts on campus reaches far into our communities and matters to all Australians.

“Australia’s future economy will be dependent on more university graduates and more research, which is why we need policy and funding certainty and stability from government.

“As the government considers major reforms to the university sector and we near the next federal election, this campaign will serve as a reminder to the voting public and our elected officials of why universities matter to us all. There is no shortage of reasons.”

/Public Release. View in full here.