Patrick Drahi’s Acquisition of Sotheby’s Confirms Art Market’s Entry Into Digital Era

Thierry Ehrmann: “Patrick Drahi’s acquisition of Sotheby’s confirms the Art Market’s entry into the digital era of the 21st century. Artprice has always argued that the global Art Market — weighing roughly 90 billion dollars — was several decades behind in terms of digital culture and Internet.”

Fine Art auction turnover for the world two major auction houses: Christie’s and Sotheby’s

“So it’s great news for the Art Market and Artprice to see Sotheby’s – the only listed auction operator — being acquired by Patrick Drahi, a 55-year-old global entrepreneur with a portfolio of telecommunications, media and digital companies. The offer price, which represents a premium of 61% to Sotheby’s closing price on June 14, 2019, and a 56% premium to the company’s 30 trading-day volume weighted average share price, reflects Patrick Drahi’s genuine confidence in Sotheby’s capacity for exponential development via a digital mutation.”

Artprice: “Since 2000, the Art Market has enjoyed a period of distinctly virtuous growth, becoming an efficient market with a return on investment of almost 7% per year and a volume growth of 450%. For much of this period, the backdrop to this growth has been a savings environment of zero or even negative interest rates in the eurozone. Meanwhile, the market itself has evolved from roughly 500,000 art collectors after WWII to nearly 90 million Art Consumers today, the vast majority of whom are completely at ease with new technologies.”

Thierry Ehrmann: “The soft power of the world’ major powers is a powerful geopolitical driver for the growth and development of the Museum Industry. Artprice was one of the first players to appreciate and conceptualize the global importance of this industry. As we analysed in an earlier study, more museums opened between 1 January 2000 and 31 December 2014 than during the previous two centuries. Every year approximately 700 new museums with international standing – each holding a minimum of 4,500 artworks – open their doors on five continents, representing one of the primary sustainable drivers of the global Art Market.”

For 21 years, Artprice – the global leader in Art Market information and a dedicated digital pioneer – has contributed to the Art Market’s evolution into the digital era. Its databanks are today an absolute worldwide reference in terms of exhaustivity, indices and Art Market statistics. Remember that Artprice, via external growth and R&D, was the first global player to produce algorithm indices, using Big Data and Artificial Intelligence based on the observation of billions of connections to our databanks in strict compliance with existing data protection laws around the world.

In his statement, the position of Sotheby’s CEO, Tad Smith, is perfectly lucid: he openly welcomes Patrick Drahi into the Sotheby’s family: “Known for his commitment to innovation and ingenuity. He has a long-term view with a proven track record in the field of telecommunications, media and digital companies and I strongly believe that the company will be in excellent hands for decades to come with Patrick as our owner.”

Likewise, Domenico De Sole, chairman of the Sotheby’s board of directors, welcomes the move: “Following a comprehensive review, the Board enthusiastically supports Mr. Drahi’s offer, which delivers a significant premium to market for our shareholders.”

Several key facts and figures concerning Sotheby’s and the Fine Art auction market:

Sotheby’s is the world’s number two Fine Art auction operator with a total turnover of $3,93 billion in 2018, behind Christie’s with $5 billion. Together, the two Anglo-Saxon giants account for over half of the planet’s Fine Art auction turnover: Christie’s for 32.3% and Sotheby’s for 25.4%. Their respective strengths are based on global coverage of the Art Market.

Sotheby’s 2018 Fine Art auction turnover by location

Artprice.com

New York: $2 billion (51%)

London: $1.1 billion (28%)

Hong Kong: $554 million (14%)

Paris: $188 million (5%)

Milan: $32 million (0.8%)

Melbourne: $24 million (0.6%)

Mumbai: $8 million (0.2%)

Zurich: $7 million (0.2%)

Despite 275 years of existence, Sotheby’s has experienced a number of relatively close strategy changes:

– 2015: Tad Smith became CEO and the firm terminated sales in mainland China (Beijing) and the Middle East (Doha)

– 2016: 13.5% of Sotheby’s was acquired by the Chinese insurance company Taikang Life Insurance, whose CEO is the founder of the Chinese auction operator, China Guardian

– 2017: the firm eliminated buyers’ fees from online sales

– 2018: buyers’ fees were re-established for online sales

Sales growth at both Christie’s and Sotheby’s has been around 400% since 2000, comparable to the 450% growth of the global Art Market over the same period.

After the announcement of Sotheby’s H1 2018 results, Sotheby’s share price dropped 10%. Despite rising sales, the company’s profits fell by 23%, a contraction that Sotheby’s blamed on its own guarantee strategy. Apparently the sale of Modigliani’s Nu Couch (sur le ct gauche) (1917-18) for $157 million – an absolute record for Sotheby’s – was not the best financial transaction of the year for the world’s second largest auction operator.

Artprice: “The world’s top two auction houses, with no rivals to date, are now both owned by French investors and collectors: Franois Pinault acquired Christie’s in 1998 and now Patrick Drahi effectively owns Sotheby’s since 17 June 2019.”

Copyright 2019 thierry Ehrmann – https://www.artprice.com

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