QUT Real Deal Community Initiative to support not-for-profit sector

Organisations at the coalface of Australia’s cost-of-living crisis, that support communities through natural disasters and work to protect biodiversity, are joining a QUT-led initiative to lift the sector and promote social enterprise as a rewarding career.

The QUT Graduate School of Business Real Deal Community Initiative will see MBA and Executive MBA alumni and students partner with not-for-profit and for-purpose organisations to enhance the impact of critical projects.

Orange Sky, Juiced TV, LifeFlight, Healthy Land & Water, The Heart Foundation, Asthma Australia, UN Women Australia, and Artisan are inaugural industry partners in the initiative with project activation beginning this month.

Head of the QUT Graduate School of Business Professor Sarah Kelly said the dedicated pro bono centre will empower purpose-led organisations to embark on endeavours for which they may not currently have the expertise, resources, or capacity.

Head of the QUT Graduate School of Business, Professor Sarah Kelly.

“As a business school for the real world, our community is at the centre of all that we do and our impact,” Professor Kelly said.

“The Real Deal Community Initiative is the first of its kind in the region and gives our MBA students the unique opportunity to contribute their expertise to non-profit organisations and socially impactful projects.

“This initiative aligns with the QUT Graduate Business School’s commitment to fostering responsible leadership and social responsibility among our students

and positively impacting our community.”

The pro bono centre will also be an opportunity for not-for-profits to share their strengths with potential future leaders.

Orange Sky Chief Operations Officer Shayne Herriott said he was keen to highlight how agile and innovative the not-for-profit sector can be.

“This is a sector where genuine innovation is possible,” Mr Herriott said. “You can apply your skills in so many different ways and help so many different organisations and start your own business and make your own difference in the world.

Orange Sky Chief Operations Officer Shayne Herriott at the launch event.

“In Queensland on any given night there are 800 families in motel accommodation used as transitional housing where we identified a need and within a month we were up and testing and getting something working.”

Juiced TV Director Ben Forbes said the challenges to secure philanthropic dollars would continue to drive opportunities for innovation and rewarding careers for people wanting to make an immediate impact.

“We love the opportunities we have to transition volunteers or contractors into employment, particularly for younger people,” Mr Forbes said.

“The fundamentals of business exist in a charity, there’s just slightly different channels or tactics for execution and it’s really lovely to see a new generation of talent coming through wanting to make an impact with a career here.”

Professor Kelly said the not-for-profits faced the same problems as any other sector around sustainability strategy and financials, as well as access to people and resources, and increasing compliance and risk assurances.

“Some of the key skills of an MBA are around those areas and that’s what makes this opportunity so unique on both sides,” Professor Kelly said.

Samantha Clark, Julie McLellan, Shayne Herriott, and Ben Forbes with Professor Sarah Kelly.

Australian charities employ more than 10 per cent of the Australian workforce according to the Australian Charities and Not-for-profits Commission, generating $190 billion in revenue in the 2021 reporting period, however the rate of volunteering is in decline.

Healthy Land & Water CEO Julie McLellan said joining the QUT Graduate School of Business Real Deal Community Initiative would help build the impact of charities as they look to commercialisation and strategic partnerships in challenging economic times.

Healthy Land & Water CEO Julie McLellan.

“There are real careers and real meaning in our sector and all of us are in this for a purpose,” Ms McLellan said. “But we still want to make profit. Because we want to put it back into our purpose.”

Ms McLellan said Healthy Land & Water had worked with QUT for many years on research projects aimed at delivering and translating science to inform evidence-based natural capital solutions.

“As an industry partner working with the QUT School of Business, Healthy Land & Water will be well placed to continue to deliver cost-effective solutions, and inform best practice, as we work to refine business practices and determine real return on investment for nature-based solutions in South East Queensland.”

UN Women Australia said the QUT Graduate School of Business Real Deal Community Initiative would enable its organisation to leverage high-level knowledge and expertise of MBA students, alumni and faculty to support initiatives that accelerate achieving an equal future for women and girls.

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