Key Facts:
Reflections Holidays, the biggest holiday park group in New South Wales, grew its trading revenue to $97.3 million in FY26, up 9% from $89.3M in FY2025, and delivered $148M in economic benefit to regional communities in NSW.
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Reflections Holidays, the biggest holiday park group in New South Wales, grew its trading revenue to $97.3 million in FY26, up 9% from $89.3M in FY2025, and delivered $148M in economic benefit to regional communities in NSW.
Delivering a strong performance despite headwinds including the fuel price spike and cost-of-living pressures, in FY26 Reflections also became the first holiday park group in Australia to gain B Corp certification – a global credential that distinguishes companies which meet high standards of social and environmental impact.
Reflections is a Category One Crown land manager which manages 40 holiday parks across NSW and cares for 47 nature reserves on behalf of the people of NSW. It is singular in its industry because it reinvests profits back into the holiday parks it manages, and the nature reserves in its care.
In its annual Year in Review released today, Reflections FY26 highlights included:
- Welcoming 2.6 million guests and visitors across its 40 holiday parks
- Investing $19M across its portfolio, including 31 new roofed accommodation products
- A 9.3% increase in overnight trips compared to market growth of 1%*
- Delivering $148M in economic benefit to NSW**, up 9.6% from $135M in FY25
- Contributing $6.2M to the Crown Reserve Improvement Fund and Crown reserve maintenance, up from $5.8M in the year prior
- Growing tourism revenue at its Tumut River holiday park by 18% after being appointed by Crown Lands to manage the park in 2025, injecting $5.7 million** in economic benefit for the region.
- Delivering its second Reconciliation Action Plan under the framework of Reconciliation Australia
Minister for Lands and Property and Minister for Jobs and Tourism Steve Kamper said:
“Reflections continues to show how tourism businesses can deliver real benefits for communities across New South Wales.
“Its destinations bring visitors to regional towns, generating business for local cafes, shops and other operators.
“By giving people more reasons to explore regional NSW and stay longer, Reflections plays an important role in supporting local tourism economies.”
Reflections CEO Nick Baker said the solid performance from the organisation at an economic level was matched at a community level, with Reflections contributing a record $6.2M to the Crown Reserve Improvement Fund, as its park teams continued to partner with local communities to support projects and causes important to them.
“Our holiday parks are so much more than an accommodation destination for the people of NSW and tourists. They are the lifeline of small towns in coastal and rural NSW and our staff love and belong to these places, and support their communities wherever they can, from hosting events, supporting local teams and businesses, selling raffle tickets and offering a hand at every turn,” Mr Baker said.
Mr Baker said a milestone achievement in FY26 for Reflections was gaining B Corp certification after four years of diligent work by staff to quantify its efforts to ensure its 40 holiday parks were committed to operating in a way that benefited their communities.
“This independent verification underscores our ongoing efforts to create positive outcomes for our people, the places we care for and the communities we belong to, and it means that our operational bar will continue to be raised for us to meet this high standard,” Mr Baker said.
* Source: NSW Overnight Trips – Tourism Research Australia
** The BDO Economic benefit of a caravan park is $1.53 for every $1 of park revenue (CCIA Conference, 2022), factoring the increased tourism revenue to local businesses from the visitor economy
