South Australia’s Seniors Card program is celebrating 30 years of helping older South Australians enjoy life and age well.
Throughout this month, Seniors Card will take a walk down memory lane, showcasing the history of the program as part of a new awareness campaign to encourage South Australians to make the most of the discounts and benefits available to them.
Launched in 1993, the Seniors Card program has built a loyal following of over 400,000 older South Australians, supporting them to participate economically and socially while connecting them to the community.
The program contributes to making South Australia a more affordable place to live by supporting older South Australians to access free public transport as well as discounts and deals from business partners across the state.
The Seniors Card Discounts & Deals website has been relaunched to make it easier for Seniors Card members to find bargains relevant to their needs. Ads will also run across radio, online, social media and in direct marketing to showcase the many discounts and benefits the Seniors Card delivers.
Members are encouraged to subscribe to WeekendPlus via the Seniors Card website and follow the Seniors Card SA Facebook page to keep up to date.
A hardcopy Discounts & Deals Directory can also be picked up from local libraries or councils.
