Strong Outlook For Australia’s Tourism Industry

Department of Foreign Affairs and Trade

Australia’s tourism sector is on the path to growth, with new data today showing tourism spend reached $208 billion in 2023, supporting hundreds of thousands of Australian businesses, and jobs in every corner of the country.

The State of the Industry report shows that the tourism sector has continued its recovery from the COVID-19 pandemic, and that international visitor spend is forecast to reach pre-pandemic numbers by 2025:

The Report shows strong growth in international visitation and spend in 2023:

  • International visitor spend reached $28 billion, up 120 per cent on the previous year.
  • International visitor arrivals reached 7.2 million, up 95 per cent on the previous year, with the largest international markets being New Zealand, the USA, the UK and China.

After a bumper few years for our domestic tourism industry, locals continued to take the opportunity to holiday at home, with domestic overnight trip spend up 8 per cent to $109 billion, and domestic day trip spend up 13 per cent to $33 billion.

Things are set to get even better, with the Report forecasting tourism spend in Australia is set to increase by 31 per cent over the next 5 years.

The Albanese Government understands the value of the tourism industry, not only for our economy but for the many businesses and jobs it sustains across Australia. Which is why we continue to back in our hard-working industry including through Tourism Australia’s $125 million Come and Say G’day campaign, and our additional $48 million package of support for Australian tourism and travel businesses.

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