Tourism NT’s newest campaign The Territory is the answer will launch nationally tomorrow to entice Australians to start booking their dream holiday to the Northern Territory.
The campaign targets domestic travellers who have travel credits, cabin fever and the desire to escape the winter weather in the southern states.
It targets Australians who might have been planning an overseas trip but had plans derailed by COVID-19.
Part of the campaign, a collection of quirky television and digital advertisements, will capture the imagination of everyday Australians feeling the effects of lock down, who are ready to bust out and explore what the Northern Territory has to offer.
It will run from June to October 2020 with a national roll out across television, print, radio, digital marketing, social media and consumer activations.
The campaign launch follows the Territory Labor Government’s announcement last week of a tourism voucher scheme to encourage Territorians to explore the Territory and support local tourism businesses until borders can safely re-open to interstate visitors on July 17.
More than 26,000 vouchers worth $200 will be available from 1 July, Territory Day, for Territorians to put towards a tourism experience, tour, accommodation, hire car or recreational fishing charter, so long as they match the spend with their own money.
Cooperative campaign partners Expedia Group including Wotif, Tripadvisor and Helloworld Travel will promote a range of packages for holiday makers. Further travel deals will be supported by Apollo, THL (Britz/Maui), Let’s Go Motorhomes, CIAA (NT Caravan Parks Association), Discovery Parks, Europcar and BIG4.
