Villagehood
Key Facts:
- New app ‘Villagehood’ launches in Australia to combat maternal loneliness, offering free geo-based connection for local mothers to meet and build real-life friendships
- Founded by Brittany Bloomer following her own experience of isolation as an expat mother in Estonia, far away from Australia, where she successfully began building her community of mums.
- Studies indicate 80-90% of new mothers experience loneliness, despite increased digital connectivity
- The app focuses on practical features like local meet-ups, pram walks and coffee catch-ups, designed to facilitate in-person connections rather than online engagement
- App is developed by Baron Bloomer (brother) previously worked as tech lead for Shopify and Soho House London
- Already in BETA with 1,000 active users and thousands waitlisted, Villagehood will officially launch with a Mother’s Day picnic event in Sydney’s Centennial Park on 4th May
Sydney, Australia – April 2026
A growing number of Australian mothers are seeking something many feel has been lost in modern life – a village.
Despite being more digitally connected than ever, loneliness in motherhood is on the rise. Studies suggest up to 80–90% of new mothers experience feelings of loneliness, often driven by a lack of community support and reduced in-person connection.
This quiet isolation can have a significant impact on mental health, confidence, and relationships.
/Public Release.
