Behind every film or video is a team of professionals – people passionately working behind the scenes to capture compelling stories and bring them to life on screen. With new technologies like streaming and social media, there are more opportunities than ever for creative people to share their ideas and tell compelling visual stories that grab people’s attention.
Along with the advancements in the field of production, the way professionals communicate has also been revolutionised. Services that send voicemail to email have made it easier for film crews to stay connected and informed while on shoots.
These services are particularly valuable for dispersed teams, enhancing the efficiency and productivity of the production process.
Here, we’ll discuss more of the current film and video production trends as well as explore where these trends may take us in the future.
Current trends in film and video production
The film and video production industry is undergoing rapid changes driven by various trends.
1. Changes in viewing behaviour
It’s no secret that streaming services have revolutionised the way people watch movies and TV shows.
Services like Netflix and Stan offer extensive libraries of content, creating a high demand for new, exclusive programming. This presents various opportunities for creative professionals looking to produce content for these platforms, with the potential to reach a wide audience.
As a result, newer business models are emerging, such as subscription services, which are replacing traditional box office releases.
Meanwhile, on social media and video-on-demand services, viewing habits are shifting towards shorter formats. Videos under 10 minutes are highly watched on platforms like YouTube and Facebook. Emerging formats like virtual reality and 360-degree videos are also gaining traction.
2. New tools
Technological advances are continuously improving filmmaking capabilities. Digital cinema cameras, 4K and HD video, drones, artificial intelligence tools, virtual production techniques, and improved visual effects all enhance what storytellers can achieve.
Moreover, the rise in online viewing means streaming services can utilise data. By monitoring viewer analytics like demographics and preferences, platforms can make informed decisions about future programming and content genres.
Emerging tools also allow geographically dispersed film crews and production teams to collaborate more effectively using platforms like cloud computing services, video conferencing software, and project management applications.
In this digitised and remote production environment, having a robust and efficient communication system is crucial. Many modern companies are leveraging digital solutions by looking into the best virtual phone system for small business owners, for example. These platforms are an excellent tool for streamlining communication and ensuring seamless collaboration among everyone involved in the film project, irrespective of their location.
3. People power
There is a growing demand for more diversity and representation both in front of and behind the camera to better reflect our society. Production companies are increasingly prioritising diverse casting and hiring practices.
In addition, the rise of social media influencers has led to increasing demand for sponsored and branded video content. Influencers now have the means to produce and distribute their own professional-level content at scale to their large audiences.
The future of film and video production
As ever, the film industry continues to evolve with the rise of new talent, ideas, and technology. Let’s take a look at what future trends might be…
One exciting area of growth will be interactive videos and immersive content enabled by virtual, augmented, and mixed reality. These technologies will allow audiences to have more active and personalised experiences within stories.
Artificial intelligence will also start assisting with various aspects of the filmmaking process from editing to script writing, though humans will still be needed for creative direction.
On-demand streaming and short-form social videos will continue booming, requiring a higher volume of content to meet audience demand. Traditional film screening formats like movie theatres may see more competition from novel venues like dome theatres and drive-ins. Social media platforms will help uncover independent creators and talent that can reach niche audiences directly.
Moreover, the expanding digital landscape offers increased opportunities for film and video professionals, including online collaborations and partnerships. Wherever you are based, one crucial aspect of leveraging digital platforms effectively is establishing a professional online presence with a .com or .au domain.
Filmmakers should also take note of shifting business models. More advertisers and brands are expected to create and distribute their own content to tell stories and reach audiences. The lines between advertising, entertainment, and storytelling will further blur.
Amidst these changes, the demand for educational videos is also on the rise. Online platforms have become a convenient and accessible way for individuals to learn new skills and acquire knowledge through video-based content. Aspiring filmmakers and video professionals can capitalise on this growing demand by creating educational videos that showcase their expertise and contribute to the educational content landscape.
The film and video production industry is an evolving landscape, continually shaped by viewer behaviour, technology advancements, and a diversifying workforce.
However, throughout these transformations, the essence of this industry remains – the power of compelling storytelling. For continued success, industry professionals must adapt and embrace new trends and tools, ensuring captivating narratives for global audiences.
Note: The article is intended for general informational purposes only.
