In recent years, the popularity of professional women’s sport has soared. We’ve seen the expansion of women’s AFL, the creation of the women’s Indian Premier League in cricket, as well as things like the 2023 FIFA women’s world cup and the 2023 women’s rugby league season added to the prime-time television schedule.
However, behind the screen, under representation of women coaches remains, according to new research led by UNE’s Dr Ben Serpell, Professor Christian Cook, and colleagues Darlene Harrison and Rae Dower.
We recently had a chat to Dr Serpell, Lecturer in the School of Science, to better understand why this situation continues to exist, and the implications it has for elite sport. See what he had to say below.
What are the key takeaways from this research?
It is really important to realise that diversity brings innovation, and innovation often brings success. However, in sport, diversity is lacking, and we note that if we cannot achieve appropriate representation across genders, what hope do we have to achieve appropriate representation and diversity across other minority groups? This paper is written in the context of under representation of coaches that identify as women, however it highlights that diversity across many groups is lacking.
We discuss leadership development and highlight that often we can perpetuate issues that surround under representation of women by singling women out. Development opportunities and programs should be individualised and ensure all people, including people with a gender diverse background, are afforded equal opportunities to take part in development.
Finally, we speak about the importance of environment, and are strategic in using the term ‘environment’ as opposed to culture. Culture is part of the environment. The culture could be ‘okay’, however, other, simple environmental issues, such as appropriate bathroom and changing facilities, may hinder gender diversity progress. Hence, we believe environment is important…not just culture.
Why is there an under representation of women and minority groups in elite sport and coaching leadership?
There could be a number of reasons for this, most likely related to sociocultural norms. Some related sexism, racism, ageism and other forms of prejudice remains, and I hear many stories of this still occurring in professional sport. However, it is also important to highlight that it is a really hard industry for anyone wanting to commit time to their family across genders. Elite and professional sport does not lend well to ‘non-traditional’ working arrangements (for example, job sharing, work from home etc.), which is a little paradoxical because often in elite sport there is a requirement to work irregular hours including evenings and weekends.
What are some of the things coaches and performance staff can do to shape change and foster inclusive environments?
We need to have leaders within organisations who champion increased diversity and appropriate representation of minority groups. We also need the environment (not just culture) to be more inclusive. We don’t speak about this much in the paper, however, anecdotally, we know that men who outwardly demonstrate (what is perceived as) more ‘less masculine traits’ may be ‘penalised’ in some work places in terms of development opportunities and progression.
What this tells us is that the issue of under representation of minority groups includes problems of the environment. People do not need to be ‘fixed’ to make them more like an anachronistic stereotype of a coach, rather, the environment needs to adjust to be more inclusive.
For all people coming up the ranks, how important is it to have a diverse range of mentors and role models? Are there any specific challenges women may face?
The paper clearly states that it is not enough to simply be mentored. Many mentors are great in supporting development, but often there is a need for further advocation. It is important to have sponsors as well as mentors (from within and outside of one’s own organisation), because sponsors will advocate for you and help you secure opportunities for development and advancement. It is possible in some industries that women tend to be over mentored but under sponsored.
What do you hope to see happen in the future in this space, and what areas could be further explored?
At the very least, I’d like for this to encourage more conversation about how to increase diversity in elite and professional sport. But, more importantly, I hope this can lead to environmental change, and that it is a great source of information for leaders in sport so that they can understand some of the challenges that women leaders and coaches face.
You can read the full paper here.
