A new EOFY analysis from TheBeep.com.au reveals 190 car deals were in the Australian car market in June 2025 – a 39% jump from 137 in 2024 – as brands compete harder than ever to shift stock before June 30.
That’s a 39% year-on-year increase, driven by a more competitive retail landscape and a growing number of brands fighting for market share.
“The market is noticeably more aggressive this year,” said Rob Leigh, Co-Founder of TheBeep.com.au. “We’ve got more brands than ever all ramping up their EOFY campaigns to move stock before June 30.”
Top 10 Brands by EOFY Offer Volume – June 2025
Make | June 2025 Offers | June 2024 Offers | Var |
1. Mercedes-Benz | 15 | 6 | +9 |
2. Mazda | 12 | 9 | +3 |
3. BMW | 11 | 8 | +3 |
4. Hyundai | 9 | 6 | +3 |
5. Volkswagen | 9 | 13 | -4 |
6. Chery | 7 | 4 | +3 |
7. GWM | 7 | 5 | +2 |
8. Polestar | 6 | 1 | +5 |
9. Isuzu | 6 | 4 | +2 |
10. Mini | 6 | 3 | +3 |
Total | 190 | 137 | +53 |
A full brand-by-brand breakdown is available in the appendix.
Brands from Germany and Japan continue to lead EOFY advertising, contributing a combined 43% of all deals recorded. Chinese and Korean brands also posted strong showings, reflecting their growing presence in the local market.
EOFY Offers by HQ Country of Origin – June 2025
HQ Country | June 2025 Offers | June 2024 Offers | Var |
Germany | 44 | 33 | +11 |
Japan | 38 | 43 | -5 |
China | 38 | 22 | +16 |
Korea | 17 | 13 | +4 |
USA | 16 | 6 | +10 |
Sweden | 8 | 3 | +5 |
Italy | 8 | 2 | +6 |
France | 6 | 5 | +1 |
Czech Republic | 5 | 3 | +2 |
India | 3 | 3 | 0 |
Spain | 4 | 3 | +1 |
UK | 3 | 1 | +2 |
Total | 190 | 137 | +53 |
While driveaway offers remain dominant, the rise in finance and bonus-value incentives points to increased pressure on margins and more creative strategies to win customers.
Most Common EOFY Offer Types – June 2025
Primary Offer Type | June 2025 Offers |
Driveaway | 72 |
Finance | 46 |
Discount | 28 |
Special Edition | 16 |
Servicing | 7 |
Corporate | 6 |
Trade-In | 4 |
Charging | 3 |
Competition | 3 |
Gift Card | 3 |
Other | 2 |
Total | 190 |
EOFY deals are live now and being updated daily on TheBeep.com.au, giving consumers and dealers a real-time view of national promotions across every brand and model.
Key Facts:
190 EOFY car deals were live in June 2025 – a 39% increase from 2024, marking a record high.
Mercedes-Benz, Mazda and BMW led the market, while Polestar and Ford posted the biggest year-on-year jumps.
Driveaway offers dominated, but finance and bonus-value deals surged as brands competed harder to shift stock.
About us:
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