The effectiveness of the MCA’s There’s more to Australian mining campaign has been recognised with the campaign winning the national Insight Driven Marketing award at the Australian Marketing Institute Awards for Marketing Excellence last night.
Presented jointly to the MCA and JWS Research at a virtual ceremony, the award recognised how insights have been used to inform marketing strategy and drive the execution of the campaign.
The award submission from the MCA and JWS Research highlighted the desire by Australians to hear more about Australian mining’s approach to environmental management, in particular the rehabilitation of mine sites to make land available for other uses including agriculture.
The ads featured the outstanding approach to mining rehabilitation and the use of recycled water by New Hope’s New Acland mine in Queensland’s Darling Downs.
Produced by creative agency Kojo, the campaign is about to enter its third year of building awareness amongst Australians about the world-leading modern Australian mining industry.
MCA is proud to show Australians the industry’s innovative approach to environmental management through the There’s more to Australian mining campaign along with the latest More to Mining campaign which focuses on land rehabilitation and how the industry works to protect native wildlife.