We are living in the experience economy, where a customer’s experience with a brand is inseparable from the value of the goods and services a business provides. You may be thinking that I am speaking about B2C buyers but the B2B landscape is no different. Buying a complex machine or service should be as convenient as receiving groceries ordered online.
As the expectations of B2B buyers continue to shift, what should businesses do to meet the evolving needs of today’s buyer?
Simply put—businesses need to adapt to the way people want to buy. It’s easier said than done, but it is achievable by connecting data, intelligence and experiences. And that’s exactly what we will be talking about at B2B Online this week in Chicago. Please come visit the Oracle Customer Experience (CX) Cloud
