Ballarat has taken out the coveted silver accolade at the Australia’s Top Tourism Town Awards for the first time.
Crowned the worthy silver recipient at a ceremony at Parliament House in Canberra on Thursday, Ballarat outshone other finalists from across the country.
The annual awards, which are presented by the Australian Tourism Industry Council, recognise Australian towns that create an exceptional experience for visitors through a commitment to collaboration and showcase the economic impact tourism brings to regional Australia.
The award follows Ballarat being crowned the 2023 Victorian Top Tourism Town in July, and also in 2021.
Ballarat edged out Caloundra in a tough field, validating the great experience that the region offers to all visitors.
The Australian Top Tourism Town finalists were:
- Caloundra, Queensland
- Devonport, Tasmania
- Katherine, Northern Territory
- Mandurah, Western Australia (Winner)
- Newcastle NSW
- Victor Harbour, South Australia
The Australian Top Tourism Town Awards highlight the value of tourism to the diverse range of cities and regions across Australia.
City of Ballarat Mayor, Cr Des Hudson and Director of Economy and Experience Martin Darcy were at Parliament House to accept the accolade.
Cr Hudson said this accolade is proof Ballarat really is the greatest city in Australia!
“There are so many amazing regional destinations across Australia to visit, but Ballarat has something for everyone, with easy proximity to Melbourne,” he said.
“Rich in history dating back tens of thousands of years, our evolving culture has shaped the Ballarat of today. From our natural wonders and thriving creative culture to the flavoursome dishes served up by the city’s talented chefs, there’s no shortage of enriching experiences to unlock.
“If you need further reason to visit, then pop Ballarat Unlocked in your calendars. We’ve recently partnered with the Melbourne Food & Wine Festival for this 10-day celebration in November to showcase the region’s best chefs in some of the city’s most historic buildings. So, what are you waiting for? Gather your friends and we’ll see you soon.”
