Media Release: October 2020
Belling signs as Melbourne Stars WBBL Major Partner
Belling Australia is thrilled to announce signing with the Melbourne Stars as their major partner for the WBBL | 06 campaign.
The Melbourne Stars WBBL is one of the most successful Australian women’s Twenty20 cricket teams and Belling is extremely excited to be solidify this partnership, which sees the brand present on all Stars’ player and coaches apparel, media banners and LED signage across the WBBL | 06 campaign.
Belling CEO David Woodward said:
“We are really excited to be supporting sport during this difficult year and expect cricket to have a huge summer ahead – however people are able to watch it. The WBBL has been gaining popularity at an incredible pace so it was a natural fit with our target audience – families. Belling is an iconic brand in the UK and we are really excited to partner with the Stars in Australia which will give the brand huge exposure. Bring on a big summer of cricket!”
Melbourne Stars General Manager Nick Cummins concurred with Mr. Woodward, exclaiming he was thrilled to have Belling on board as a major partner for the season ahead:
“To have the support of a global brand in Belling is extremely pleasing and a welcome addition to the Stars family. The WBBL is the most watched women’s sporting league in Australia, we look forward to provide significant exposure and building Belling brand affinity with our members, fans and the broader cricketing public.” Cummins said.
“While women’s sport has come forward in leaps in bounds it still requires sponsors to provide active support to help grow female participation. Belling should be commended for their partnership with the Melbourne Stars.”
“Belling’s commitment to innovation is a great brand fit for the WBBL. We’re excited about the squad we’ve put together for the upcoming season and look forward to sharing our successes with Belling during the months ahead.” Cummins added.
The team at Belling looks forward to the WBBL season and the opportunity to support the team and connect with Melbourne Stars’ cricket fans Australia wide.