Naomi Osaka, Bryan Habana and Other Partners Help Fulfill People’s Passions for Arts & Culture, Culinary, Music and Sports Around the World
Singapore – May 20, 2020 – From intimate acoustic sessions with Camila Cabello featuring new renditions of her hit music to two-time Grand Slam™ winner Naomi Osaka serving up a family favorite recipe to a question and answer session hosted by rugby legend Bryan Habana, Mastercard is partnering with its global ambassadors to craft unique experiences for at-home enjoyment. The company is taking its expertise in building physical events and bringing them online in a series of global Digital Priceless Experiences, at a time when connecting to our passions – like music, sports and culinary – is more important than ever.
“At Mastercard, through our long-established Priceless experiences platform, we have both an opportunity and a responsibility to continue connecting consumers with their passions,” said Raja Rajamannar, chief marketing and communications officer, Mastercard. “We are adapting our traditional sponsorships, leveraging our partnerships and creating new, digital ways of bringing once-in-a-lifetime moments into people’s homes.”
Experiences span the globe and passion areas, all featured on Mastercard’s experiential lifestyle hub Priceless.com. People can enjoy intimate acoustic musical performances, gameplay insights from the pros, private cooking lessons from celebrity chefs, training sessions with renowned fitness experts, behind-the-scenes tours of some of the world’s most famed destinations, and more. Visitors can also access additional exclusive content from celebrities, experts and ambassadors on the site.
“This is Mastercard’s way of doing what we can to help keep people’s spirits up and their passions alive while they’re spending more time than ever at home looking for entertainment and inspiration on their mobile devices,” said Rustom Dastoor, senior vice president, Marketing and Communications, Asia Pacific, Mastercard.
“As priceless.com is accessible from 90+ countries and supports multiple languages, including simplified and traditional Chinese, we look forward to giving unparalleled access to some of the world’s top entertainers, athletes and culinary stars, to Mastercard cardholders no matter where they are in the world.”
Visitors can travel the globe virtually to:
Arts & Culture: Visit Spain’s Museo Nacional Thyssen-Bornemisza and learn the intricate stories behind some of the museum’s masterpieces; get a behind the scenes tour of some of the world’s most famed opera houses from Dubai to Sydney; or learn the basic fundamentals of circus arts from Cirque du Soleil performers in Canada.
Culinary: Learn how to throw the ultimate online party from Sommelier Belinda Chang; take virtual cooking lessons from Chef Graham Elliot and Chef JJ Johnson; turn your pantry staples into a gourmet meal with Chef Bryan Voltaggio; take a virtual cooking class with Michelin-starred chefs from across Europe through JRE-Jeunes Restaurateurs.
Music: Unwind during intimate, at-home acoustic sessions with GRAMMY Award® nominated singer/songwriter Camila Cabello sharing new renditions of her hit music, kicking off on May 27th.
Esports: Receive personalized video responses about recommended strategies, optimal tactics and more from the reigning European League of Legends Champion, G2 Esports, and exclusive digital experiences from renowned LEC host Eefje “Sjokz” Depoortere.
Sports: Up your game with golf tips from pros including Ian Poulter, Justin Rose
