Key Facts:
- Australian indie spirits brand Casa Spirits is launching two limited edition RTDs nationally from July: The Not Hot Toddy (wheated bourbon, lemon, raw Queensland honey, soda) and The Very Dirty Shirley (pomegranate, cherry, ginger and lime), both 4% ABV, low sugar, and Australian made.
- To support the launch, Casa is running a $20,000 competition inviting Australians to nominate themselves or someone they know as the ultimate Hot Toddy or Dirty Shirley, with two winners each receiving $10,000 and their face on a future limited edition run of Casa cans.
- Rather than using celebrity endorsements, Casa is deliberately putting everyday drinkers at the centre of its marketing, with on-pack QR codes directing consumers to the entry point.
- The campaign will run across PR, paid social, digital audio, and digital out-of-home channels.
- Business Director Max Dent described the brand’s approach as a bit cheeky, emphasising that the products are straightforward recreations of well-loved cocktails made properly, without an invented backstory or inflated price point.
Australian indie spirits brand launches two limited edition RTDs – and a $20K competition to find the nation’s ultimate Hot Toddy and Dirty Shirley.
Most drinks brands put a celebrity on their can. Casa Spirits is putting you on theirs.
The Australian independent spirits company is launching The Not Hot Toddy and The Very Dirty Shirley nationally from July – and backing it with a $20,000 competition that hands over more than just cash. Two winners will each take home $10,000 and see their face on a future limited edition run of Casa cans and bragging rights for the rest of their lives.
The mechanic is simple: nominate yourself, or someone you know, as Australia’s ultimate Hot Toddy or Dirty Shirley. Tell Casa who they are, why they fit, and what makes them the real deal. On-pack QR codes take drinkers straight to the entry point, with the campaign running across PR, paid social, digital audio and digital out-of-home.
It’s a deliberate move from a brand that’s never been interested in borrowed credibility. Rather than licensing a face people already know, Casa is betting the most interesting person to put on a can is one of the people actually drinking from it.
Business Director Max Dent says it comes down to what Casa is actually about. “This is as much about the people drinking it as the liquid itself. We didn’t need to invent a backstory or pad the price to make these work. Just two cocktails people already love, made here and done properly. It’s a bit cheeky, and that’s exactly who Casa is.”
The Not Hot Toddy (wheated bourbon, lemon, raw Queensland honey, soda) and The Very Dirty Shirley (pomegranate, a hint of cherry, ginger and lime) are both 4% ABV, Australian made and owned, low sugar, and available nationally through independent bottle shops and on-premise venues.
About us:
Casa Spirits is an Australian independent spirits company producing vodka, agave spirits, dark spirits and RTD premix. Australian made and owned.
