Clever Cotton: CRDC’s plan to deliver $1B in value to Australian cotton

CRDC

Once every five years, CRDC creates a new Strategic Plan. Our new plan, Clever Cotton, starts now.

Clever Cotton sets out our vision for a sophisticated, prosperous and sustainable Australian cotton industry that is strongly connected to its value chain.

It’s the roadmap that guides all of CRDC’s research, development and extension (RD&E) investments from 2023 to 2028. And it’s unashamedly ambitious.

Over the next five years, we aim to deliver $1 billion in additional value to the Australian cotton industry through our RD&E.

Clever Cotton sets out how we are going to achieve this: our goals, our investment approach, and most importantly, our planned impact for the next five years.

In 2023-24, the first year of the plan, cotton growers and the Australian government will co-invest $25.3 million into Clever Cotton via CRDC, in collaboration with our research partners. Over the life of the plan, we intend to invest $125 million.

Clever Cotton is built around three pillars – Paddock, People and Planet – and nine investment areas. Take a closer look.

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