Commonwealth Bank has marked its partnership with Menulog, Australia’s home-grown online food delivery platform, by offering eligible* customers cashback via a CommBank app feature CommBank Rewards.
Through coming together, CBA and Menulog are working to put some cash in the pockets of our customers when they need it most.
The initiative is off the back of new research commissioned by the bank, which found the most notable shift in consumer spending habits is in the food and drink category.
To support customers and drive more business for local restaurants, CBA and Menulog will offer CommBank Rewards customers $15 cashback when they spend $30 or more using their CBA credit or debit Mastercard when they activate and redeem the offer. It is now available and customers can activate the offer in CommBank App and redeem by 14 June 2020.
CBA Executive General Manager Everyday Banking, Kate Crous, said: “CommBank Rewards is designed to give customers relevant and personalised offers for what they regularly spend their money on. As Aussies continue to stay home during this period a big part of their daily life is around meal time, and accessing food safely and easily by ordering online.”
Simon Cheng, Menulog Marketing Director, added: “We know that during this time, restaurants, cafes and businesses are having to adapt their operations in line with changing government guidelines, while customers are choosing to spend more time at home to keep safe. This is why we look forward to introducing initiatives like this, so that our partnership with CBA can help give back to the community by enabling customers who rely on services such as ours, to discover their new local eateries and support local businesses.”
“With more than 19,000 restaurant partners, 90 cuisines and delivering to more than 87 percent of the addressable population, we’re sure that customers will easily find something they will love to order in for themselves or their family.”
The research also revealed the top changes in consumer behaviour, which included significant increases in Aussies using contactless payments (46 per cent), cooking meals from scratch (42 per cent), spending time unwinding and slowing down (42 per cent), and shopping online (27 per cent).
These preferences were further reinforced in how CBA Mastercard customers actually shopped. In the four weeks to May 9, these customers increased the number of online takeaway and food delivery purchases by 52 per cent over the same time last year. Similarly, the number of online grocery purchases increased 37 per cent, with purchases at liquor store increasing 72 per cent.
