Event attendees swapping ideas at MLA Updates 2022.
MLA’s annual flagship event is back. Don’t miss this opportunity to see how your levies are invested, get up to date on marketing insights and explore the latest technology.
To be held on Thursday 23 November 2023 at the Bendigo Showgrounds in Victoria, MLA Updates is a day of presentations and demonstrations bringing our stakeholders up to date on MLA’s investments in research, development, and marketing.
This year’s theme of ‘sustainability from paddock to plate,’ has a key focus on solutions and technology that embrace sustainability and set you up for success. From producer to consumer, the event will inform attendees about what’s happening across the red meat industry.
Have your questions answered by those in the industry
In plenary session one, following a keynote presentation from Holly Kramer Woolworths group Non-Executive Director, five panellists will take to the stage for a discussion followed by Q&A.
The panel features:
- Lambpro General Manager Tom Bull
- Western Plains Beef Producer Iain Bruce
- MLA Board Director Jack Holden
- MLA Group Manager – Adoption and Commercial Services Sarah Strachan.
This is a great opportunity to listen in as the panel discusses the latest sustainability initiatives, technology, tools, and solutions that will help boost industry productivity and set those in the red meat supply chain up for success.
At the conclusion of the discussion, you can make the most of the Q&A by asking your pressing questions about the red meat industry and supply chain for the panellists to answer.
Hear the latest marketing update
MLA’s General Manager for Marketing and Insights, Nathan Low, will be delivering a presentation on the customer journey and the role of marketing.
This marketing and insights update will get you up to speed on what MLA is doing to boost red meat sales and industry profit.
The key points of topic for this presentation will include:
- current market challenges
- opportunities for red meat marketing
- recent insights.
Get a guided breakdown on turning cuts into cuisine
Get to know your products with MLA Product & Business Development Manager and Corporate Chef Sam Burke alongside MLA Retail and Corporate Butcher (Business Manager) Doug Piper as they give a guided breakdown for transforming trends onto menus.
Doug’s carcase breakdown will help you perfect your knowledge on cuts and their ideal properties, while Sam’s insights will have you up to date on current food trends and driving demands.
Keep up to date with MLA’s AGM
MLA’s 2023 Annual General Meeting (AGM) will be taking place from 3:30pm AEDT.
This is your opportunity to hear the annual Financial, Directors’ and Auditor’s reports and anu resolutions, and cast your votes and find out about our elected directors for 2024.
The event is also serves as another opportunity for MLA members to ask questions about the company.
For full details on the AGM and MLA member voting entitlements see: notice-of-meeting-2023.pdf (mla.com.au)
Catch up and connect
Rural Aid councillors and staff will be attending this year’s event to showcase the services their organisation seeks to provide to producers facing challenging times.
Visit Rural Aid at the Be Prepared hub to get familiar with the services available should times get tough, and the programs, businesses and people who are there to support our red meat producers during extreme climate events.
It’s also an opportunity to find out how you can help fellow producers should you find yourself in a position to do so.
Conclude the day with our sundowner networking event. Enjoy some cocktail food and beverages and settle in for some downtime.
This closing event provides the perfect chance to network, chat and share ideas with other producers, stakeholders and MLA staff.
To register to attend and view full event program please visit MLA updates 2023.
