Throughout the rich Jinling culture, the vigorous and firm Chuhan culture, the fresh and morbidezza Wu culture, the inclusive Huaiyang culture, the River and Sea culture and other distinctive Jiangsu regional culture, they have a common feature, which is wonderful. Cultural undertakings are inherited and created wonderful undertakings, and cultural communication is also to be wonderful. The Jiangsu Art Foundation’s 2018 Annual Funded Project “Xinhua News Agency’s overseas resources to help the Wonderful Jiangsu to the world”, in “a way that is easy to accept and understand”, uses text, pictures, videos and other forms to display unique charm of “Wonderful Jiangsu”.
Creating a “Wonderful Jiangsu” cultural brand is an important content and an effective way to build a strong cultural province. Integrated communication can tell a wonderful story of Jiangsu culture and convey the wonderfulness of Jiangsu to the world.
