Brand’s Art of Essence Captured in Unique Gala Photography By Noted Celebrity
Photographer Mark Seliger
As the curtain rises on its starring role as Global Electronics Partner of
American Ballet Theatre (ABT), LG SIGNATURE celebrated the opening of ABT’s
Fall 2019 season. The ABT Fall Gala marked the debut of LG SIGNATURE, the
ultra-premium brand from global innovator LG Electronics, on the Promenade of
the David H. Koch Theater at Lincoln Center.
(caption: Renowned photographer Mark Seliger, celebrated for his captivating
celebrity portraits for Vanity Fair, photographed ABT dancers’ “SIGNATURE Look”
during ABT Fall Gala.)
As part of a choreographed alliance designed to further raise the profile of LG
SIGNATURE in the minds of today’s most discerning consumers, the partnership
with ABT channeled the singular elegance of LG SIGNATURE at the gala. Renowned
photographer Mark Seliger, celebrated for his captivating celebrity portraits
for Vanity Fair, photographed VIP gala guests’ “SIGNATURE Look.”
“As a long-time fan of America’s National Ballet Company®, I was honored to
have the opportunity to join LG SIGNATURE in bringing to life the ABT gala
experience in a fresh new way,” said Seliger. “From the patrons to the dancers,
from the venue to the integration of the sophisticated LG SIGNATURE brand, the
evening exuded grace and elegance.”
In a unique twist to traditional red carpet photos, Seliger captured ABT’s
Principal Dancers in advance of the Gala and offered ABT guests the
once-in-a-lifetime chance to imagine themselves in a photo with the dance
company. Posing against a backdrop of the dancers’ image at a designated LG
SIGNATURE photo station, guests received their own prima ballerina treatment by
Seliger himself.
“Few occasions are as elegant as American Ballet Theatre’s Fall Gala,” said
David VanderWaal, senior vice president of marketing for LG Electronics USA,
which sells the premium global LG SIGNATURE brand in the United States. “LG
SIGNATURE is proud to commemorate the unparalleled elegance of the ABT and its
supporters through Mark Seliger’s signature elegant photography.”
Enhancing the overall experience for gala guests, LG SIGNATURE transformed the
entrance to the Koch Theater into a dramatic gallery displaying the art of
essence behind LG SIGNATURE. Precision crafted for sophisticated consumers such
as ballet aficianados, LG SIGNATURE products embody sophistication, luxury and
purity, VanderWaal added.
“We are proud to partner with LG SIGNATURE, a brand committed to setting a new
standard of excellence,” said Kara Medoff Barnett, Executive Director of
American Ballet Theatre. “Likewise, ABT has exemplified excellence for almost
80 years, with exhilarating performances and incomparable artists. The synergy
between our brands offers elegance and innovation at the highest levels.”
Spotlighted in the gallery were award-winning LG SIGNATURE products – led by
the brand new 88-inch class 8K OLED TV (with images 16 times sharper than
HDTV), and an array of Wi-Fi-enabled smart appliances including refrigerators,
air purifiers and washer/dryer combos – all combining sophisticated design with
unique LG SIGNATURE features.
