The McGowan Government has announced Healthway funding of $1.18 million to boost the Mental Health Commission’s Alcohol.Think Again campaign.
The campaign helps raise awareness about the serious health risks associated with alcohol, urging Western Australian adults to reduce their alcohol use.
The partnership between Healthway and the Mental Health Commission is part of the State Government’s commitment to achieving a 10 per cent reduction in risky alcohol use by 2024, as recommended by the Sustainable Health Review.
Evaluation of the Alcohol.Think Again campaign to date has demonstrated its success, with 14 per cent of high-risk drinkers in WA reporting having taken action to reduce their drinking as a result of the campaign.
The Healthway funding will go towards a digital and television campaign, and a comprehensive effectiveness evaluation.
As stated by Health Minister Roger Cook:
“This new million-dollar Healthway funding will enable the Alcohol.Think Again campaign to extend its reach to high-risk populations.
“The campaign will help provide adults with the skills and confidence they need to reduce their alcohol use, building on the success we’ve seen so far.”
As stated by Mental Health Minister Stephen Dawson:
“In WA, approximately one-third of people aged 16-44 years drink at levels considered to be high risk for long-term harm.
“This new element of the Alcohol.Think Again campaign, scheduled for early next year, will build on the current advertising campaign, with specific messaging to increase knowledge about how to reduce alcohol use.
“By providing educational information to the community, the McGowan Government is empowering people to create healthier communities and reduce future impacts on communities across WA.”
