- New ‘Stronger You, Stronger Mob’ campaign now live
- Campaign targeted at young Aboriginal and Torres Strait Islander people
- Cook Government supporting the social and emotional wellbeing of young Aboriginal and Torres Strait Islander people
The Cook Government is helping young Aboriginal and Torres Strait Islander people to maintain a ‘strong inner spirit’ with its new campaign ‘Stronger You, Stronger Mob’.
The campaign aims to support the social and emotional wellbeing of young Aboriginal and Torres Strait Islander people aged 12 to 25 years across Western Australia,and to help prevent the use of alcohol and other drugs.
The series of ads includes messages encouraging young Aboriginal people to visit Country, take part in cultural celebrations, get involved in community activities such as sport, learn the traditional ways, and stay connected with family and friends.
The ads will run across social media, on radio, and on billboards, posters and public transport until June 2024.
The campaign was developed by the Mental Health Commission’s Strong Spirit Strong Mind Youth Project (SSSMYP) team.
As stated by Mental Health Minister Amber-Jade Sanderson:
“This new campaign encourages young Aboriginal and Torres Strait Islander people to build strong cultural connections and to get involved in healthy activities.
“It features young Aboriginal people from different regions across WA, who deliver ‘Stronger You, Stronger Mob’ messages with support from their families and communities.
“Preventing mental health, alcohol and other drug issues among our young people is so important as we continue to educate and support them.”
For mental health, alcohol and other drug support and information call Here For You on 1800here4u (1800 437 348) from 7am to 10pm any day of the week.
13YARN is a national crisis support line offering a confidential one-on-one yarning opportunity with a Lifeline-trained Aboriginal and Torres Strait Islander Crisis Supporter who can provide crisis support 24 hours a day, 7 days a week.
For other helplines, visit: www.mhc.wa.gov.au/helplines.
In an emergency, call 000.
