Post-Purchase Car Evolution Accelerating Efforts to Enhance Car Value

Toyota City, Japan, June 22, 2023―Toyota Motor Corporation (Toyota) announced today that it has started offering an upgrade service in Japan that allows customers to swiftly evolve their cars in line with technological innovation as part of its efforts to enhance car value. The service is available for the Prius U Grade.

Toyota has been offering retrofitting of new equipment that was not installed at the time of purchase through KINTO FACTORY*1. This new upgrade service enables retrofitting of safety and security devices and functions previously unavailable, such as the Advanced Park feature of the Toyota Teammate advanced driving support technologies, to cars equipped with Upgrade Ready Design.

Upgrade Ready Design allows future devices and functions to be retrofitted by anticipating the work required for upgrades at the development stage and designing systems in advance that can significantly reduce the time required.

Toyota will continue its transformation into a mobility company by expanding upgrade menus and models to evolve cars so that customers can continue driving their beloved cars for many years to come.

*1Service started on January 2022

Overview of upgrade service (KINTO Unlimited-exclusive Prius U Grade)

The Advanced Park feature (with remote function) of the Toyota Teammate advanced driver assistance technologies is available on the upgrade menu. In addition, seven items such as a Blind Spot Monitor, Panoramic View Monitor, Parking Support Brake (rear pedestrian detection), and Steering Wheel Heater can now be retrofitted individually as upgrade menu options even if they were not selected when the KINTO Unlimited contract was signed.

We will continue to consider expanding the upgrade menu to include large-screen display audio, heated seats, seat ventilation, and synthetic leather seats to meet customer needs.

Applications for the upgrade service will be accepted through the dedicated KINTO Unlimited smartphone app. Rates are standardized nationwide, and there are two payment options: a lump-sum payment or an addition to the monthly subscription fee.

Reference: Upgrade item menu (yen, including tax)

Upgrade itemsPrice*
Parking/ Driving supportToyota Teammate [Advanced Park (with remote function)]Monthly: 2,640

Lump-sum: 96,800

Active safetyBlind Spot Monitor

+ Safe exit assist

+ Rear vehicle proximity notification

+ Approaching vehicle proximity support (vehicle reporting suggestions)

+ Proximity warning for vehicles approaching from the rear

+ Secondary Collision Brake (rear impact mitigation when stopped)

+ Parking support brake (vehicles approaching from the rear)

Monthly: 2,750

Lump-sum: 99,000

Parking support brake (rear pedestrian detection)Monthly: 3,190

Lump-sum: 116,600

Toyota Safety Sense functions added + steering wheel heater

(Added functions
PCS (Emergency Steering Assist)

+ Front Cross Traffic Alert

+ Lane Change Assist)

Monthly: 2,750

Lump-sum: 99,000

Plus Support (Acceleration Suppression System)Monthly: 440

Lump-sum: 14,960

Parking/ Driving supportPanoramic View Monitor (with function to display bird’s-eye view of the vehicle and its surrounding)Monthly: 3,410

Lump-sum: 121,000

ComfortSteering wheel heaterMonthly: 1,100

Lump-sum: 38,500

◎: Photo included
*Including installation

/Public Release. View in full here.