Above: Bowel cancer screening social tile featuring Mark Colbung, from Albany WA
Our social media campaign will encourage bowel cancer screening awareness amongst the Aboriginal West Australian community. The campaign encourages eligible people to do the National Bowel Cancer Screening Program (NBCSP) home test.
The issue
Bowel cancer is the second most common cancer to cause death in the Aboriginal Australian community but is one of the most treatable cancers if found early.
The NBCSP has reported less than half of all eligible West Australians participate when they receive the home test kit which is designed to detect bowel cancer in its very early stages. When detected early, more than 90 per cent of bowel cancers can be treated successfully.
Help us increase participation amongst the Aboriginal West Australian community by sharing our bowel cancer screening campaign.
The campaign
The bowel cancer screening campaign is currently running through a digital campaign across social media platforms across Western Australia.
This campaign was developed in consultation with Aboriginal Health Council of Western Australia and Derbarl Yerrigan Health Service. In the process we also consulted Aboriginal Medical Services, Elders and Aboriginal staff from local clinics and organisations in the regions, including WA Country Health Service.
How you can help
If you are a health professional or live in one of the targeted regions, simply share the campaign resources available in your newsletters, to your networks, and on your website and social media platforms.
Help us ensure all eligible Western Australians feel informed and empowered to take the test.
Campaign assets to share:
• Testimonial social tiles (right click and save image – if you require a larger image resolution please email [email protected])
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