Territory Musicians Feature in New Youth Campaign

NT Government

1 April 2022

A unique new campaign featuring five of Australia’s brightest young music stars promoting the Territory has launched online.

The ‘Up in it’ campaign targets domestic travellers aged 18 – 30 through a five part video series. In the video series, five artists share their favourite itineraries when it comes to exploring the Territory, with videos showcasing hidden gems, local knowledge and secret water holes as well as recommended NT road trips and not to be missed events.

Tourism NT has partnered with Australian youth focused media network The Brag for the campaign which includes an impressive line-up of local artists:

– Emily Wurramara’s Guide to Groote Eylandt

– King Stingray’s Guide to East Arnhem Land

– J-Milla’s Guide to Darwin

– Kee’ahn’s Guide to the Red Centre; and

– Jack River’s Guide to an NT road trip.

Run across The Brag’s media network including Rolling Stone, Tone Deaf and Billboard online platforms as well as across social media and YouTube, the videos will roll out until 19 May.

To view the series visit here.

Keep your eye on @northernterritoryaustralia on facebook and @NTaustralia on Instagram, and share with friends and family.

Quotes from Minister for Tourism and Hospitality Natasha Fyles:

“Every traveller knows the best way to connect to a destination is through the locals, and this campaign does just that in its video series.

“To have the NT and Australia’s brightest young stars showing travellers how to have the trip of a lifetime will resonate with audiences and inspire more visitors to the Territory, and tap into younger markets.”

Quote from Emily Wurramara, ARIA nominated singer/songwriter and Guide to East Arnhem Land presenter:

“My top three favourite places to perform in the NT are the Garma Festival, held in Yirrkala, North East Arnhem Land, followed by Walking with Spirits Festival in Beswick and the Darwin Festival.”

/Public Release. View in full here.