Local tourism is bouncing back according to the latest visitor data released by Tourism Research Australia.
The figures show tourism in the Territory is growing strongly on the previous year and although still down on pre-pandemic levels, we have seen 1.25 million domestic visitors in the NT throughout the year, ending March 2022.
These figures are a 40% increase compared to the year ending March 2021, with a 51% growth from interstate markets.
The Territory also performed stronger than Australia as a whole, with interstate overnight trips decreasing by 51% nationally and expenditure decreasing by 42% compared to pre-pandemic.
Territorians travelling within the Territory for holiday purposes jumped by 19% compared to the year ending March 2020. This jump could be attributed to the highly popular Territory Tourism Vouchers, first introduced by the Territory Labor Government in July 2020.
The Territory Government invested $20.2 million to deliver four rounds of vouchers, generating almost $36 million in sales across the Territory.
The vouchers encouraged Territorians to holiday within the NT by offering a $200 incentive which was redeemable on a $1 for $1 basis. and could be used on multiple tourism experiences across the Northern Territory.
