Three carbon-neutral options of CN fuel, hydrogen engine, and HEV complete the Thailand 10-hour Endurance Race

Toyota City, Japan, December 25, 2023―Toyota Motor Corporation (Toyota) announced that it participated in the IDEMITSU SUPER ENDURANCE SOUTHEAST ASIA TROPHY 2023 (Thailand 10-hour Endurance Race) held on December 22 and 23 at Thailand’s Chang International Circuit. It competed with a three-vehicle setup for ROOKIE Racing featuring the ORC ROOKIE GR86 CNF concept, a GR86 running on carbon-neutral fuel, the ORC ROOKIE GR Corolla H2 concept, hydrogen-powered Corolla, and CP ROOKIE PRIUS CNF-HEV GR concept, a Prius HEV running on carbon-neutral fuel. All three vehicles completed the race.

Toyota used locally produced hydrogen from the Charoen Pokphand Group (CP), a partner working to achieve a carbon-neutral society in Thailand, for the Thailand 10-hour Endurance Race. Fan appreciation events were also held prior to the race for the people in Thailand who support Toyota on a daily basis, marking a major step toward achieving carbon neutrality and “Fun to Drive” cars through motorsports.

  1. GR FESTIVAL 2023

Prior to the Thailand 10-hour Endurance Race, Toyota Motor Thailand Co., Ltd. held the GR FESTIVAL 2023 on December 19 in Bangkok, Thailand, where many motorsports fans are located, attracting approximately 2,500 fans. At the GR FESTIVAL 2023, drivers from ROOKIE Racing, Toyota Gazoo Racing Team Thailand, and D1 took part in team performances, time attacks, and a drift show. They also introduced IMV0 and expressed their gratitude to the people of Thailand.

We will continue aiming to bring smiles to the faces of our Thai customers by making ever-better cars and building a fan base through motorsports.

  • GR FESTIVAL 2023
  • GR FESTIVAL 2023
  • GR FESTIVAL 2023
  • GR FESTIVAL 2023
No.TeamVehicle / DriversClassLapsTotal PositionClass Position

Kazuya Oshima, Kenta Yamashita, Keizo Kato, Daisuke Toyoda


Kachorn Chiaravanont, Morizo, Tatsuya Kataoka, Naoya Gamo, Hibiki Taira

232ORC ROOKIE RacingORC ROOKIE GR Corolla H2 concept

Morizo, Yasuhiro Ogura, Masahiro Sasaki, Hiroaki Ishiura

*Planned outage for approximately 2 hours

In this race, we also attempted to expand motorsport-bred carbon-neutral options. The GR86 and Prius use carbon-neutral fuel. The hydrogen engine Corolla partially uses hydrogen made with chicken manure-generated biogas from poultry farms of the CP.

After the race, chairman Akio Toyoda, also known as Driver Morizo, made the following comments.

The message of participating in this race was to show hydrogen and hybrids as carbon-neutral options.

Despite some trouble, we were able to complete the race. In addition to the hydrogen engine, which raced for the second year, I had the impression that the Prius and hybrid cars were well received by the Thai people this year.

We are working together with CP to reduce CO2 emissions in Thailand by leveraging our respective areas of expertise. Mr. Kachorn, who participated as a Prius driver this time, loves driving, and the chairman, Mr. Soopakij, is also an avid driver. It was very meaningful that CP and Toyota were able to participate in the 10-hour Prius race together, and I think it allowed more people to learn about our activities.

It is difficult for a single company to create a carbon-neutral movement and the future of mobility alone.

People who produce, transport, and use energy as well as the people who make cars; I believe that if many people cooperate and take action, the number of like-minded partners will increase, and the landscape of the future will definitely change.

Thai people positively support people who take action. I would like to live in a world where we all create the future together and support those who are working hard toward this aim.

Toyota will continue its efforts to balance a multi-pathway approach to achieving carbon neutrality with “Fun to Drive” cars that mass produce the smiles of customers.

Beyond Zero

“Achieving zero, and adding new value beyond it”

As part of efforts to pass our beautiful “Home Planet” to the next generation, Toyota has identified and is helping to solve issues faced by individuals and overall society, which Toyota calls “Achieving Zero,” hoping to help reduce the negative impacts caused by these issues to people and the environment to zero. Additionally, Toyota is also looking “Beyond Zero” to create and provide greater value by continuing to diligently seek ways to improve lives and society for the future.

About Beyond Zero
Sustainable Development Goals

Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our Guiding Principles in pursuit of a safer, greener and more inclusive society. Today, as we transform into a mobility company developing connected, automated, shared and electrified technologies, we also remain true to our Guiding Principles and many of the United Nations’ Sustainable Development Goals to help realize an ever-better world, where everyone is free to move.

SDGs Initiatives

SDGs goals that this project makes particular contribution to

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