Agriculture Victoria is helping drive the implementation of the Victorian Wine Strategy 2025-2030, with $850,000 in Commonwealth Government funding supporting Wine Victoria to deliver priority actions across the industry.
Developed in partnership with industry, the Strategy provides a roadmap to support the long-term growth, sustainability and prosperity of Victoria’s wine sector. It aims to help wine businesses pursue new market opportunities, improve productivity, respond to climate pressures and attract the skilled workers needed to support future growth.
The funding will support implementation of the Strategy over the next three years, focusing on four priorities: boosting domestic and international trade, growing innovation and sustainability, enhancing visitor experiences, and supporting people and communities.
Agriculture Victoria Chief Executive Officer Beth Jones said the investment would help Victorian wine businesses build on their strong reputation and position the industry for future growth.
‘Victoria produces some of the world’s best wines, and this funding is about helping our growers, winemakers and wine businesses build on that reputation and seize new opportunities at home and overseas,’ Ms Jones said.
‘Our wine industry contributes around $10.8 billion to Victoria’s economy and supports more than 23,000 jobs, which is why we’re working in partnership with industry to ensure it remains competitive, innovative and resilient for years to come.’
Victoria is home to around 700 wineries across 21 distinct wine regions, producing a diverse range of wines and attracting visitors from across Australia and around the world. From the cool climate pinot noir and chardonnay of southern Victoria to the shiraz and cabernet sauvignon of warmer inland regions, alongside a growing diversity of alternative varieties, the state’s wine industry is a significant contributor to regional communities and economies.
Stephanie Duboudin, Chief Executive Officer of Wine Victoria, welcomed the investment.
‘Victoria’s wineries are incredibly diverse, and this funding will help build a stronger, more resilient industry and ensure Victorian wine continues to thrive.’
The Victorian wine industry contributes approximately $10.8 billion to the state’s economy and supports more than 23,000 jobs across grape growing, winemaking, exports, logistics, hospitality and retail.
