ZURICH, September 14, 2026 – Amcor (NYSE: AMCR, ASX: AMC), a global leader in developing and producing responsible packaging solutions, and premium pet food brand Ge Wu An, have launched the Li Kou pet food cup, marking the first commercial deployment of an inverted-cup packaging format in China.
As the format’s key differentiator, the bottom seal enables pet owners to simply peel, invert, tear and lift to release the entire meal cleanly into a bowl in one piece without scraping or scooping. The integrated packaging solution combines a polypropylene cup body, top lidding film and bottom seal film.
Li Kou was developed to address common frustrations associated with serving wet pet food from traditional cans, including broken pull rings, sharp edges and food residue left in the packaging. The cup-and-film structure also offers a lightweight alternative to traditional aluminium cans, using less material per unit and reducing product weight during transportation.
“The development of this new product was driven by real pain points that pet owners face every day,” said Liu Mengru, brand lead at Ge Wu An. “We wanted to completely optimize the experience from opening to serving – so pets get complete nutrition and owners spend less time cleaning up, raising the everyday feeding experience from the ground up.”
Amcor’s Catalyst™ innovation platform brought Amcor and Ge Wu An together from the earliest stages of development. Combining Ge Wu An’s understanding of pet owners and the wet pet food market with Amcor’s packaging expertise and development capabilities, the teams worked for more than a year to turn a consumer need into a commercially viable solution.
“Through Catalyst, we work alongside customers from the earliest stages of development to turn ideas into commercially viable packaging solutions,” said Jessica Chen, marketing and product management director, Amcor Flexibles China. “Li Kou demonstrates how packaging innovation can help pet food brands differentiate through the consumer experience, from how a product is opened to how it is served.”
About Amcor
Amcor is the global leader in developing and producing responsible consumer packaging and dispensing solutions across a variety of materials for nutrition, health, beauty and wellness categories. Our global product innovation and sustainability expertise enables us to solve packaging challenges around the world every day, producing a range of flexible packaging, rigid packaging, cartons and closures that are more sustainable, functional and appealing for our customers and their consumers. We are guided by our purpose of elevating customers, shaping lives and protecting the future. Supported by a commitment to safety, over 75,000 people generate $23 billion in annualized sales from operations that span over 400 locations in more than 40 countries. NYSE: AMCR; ASX: AMC
About Ge Wu An
Ge Wu An is a premium pet food brand under Jianmo Biotechnology Co., Ltd. Guided by a deep understanding of the natural instincts, physiological needs, and dietary preferences of cats and dogs, the brand develops products with a focus on fresh ingredients, science-based formulations, nutritional quality, and palatability. Its portfolio spans dry food, wet food, and a variety of other formats, offering diverse choices for cats and dogs. Wet food remains a core strength of Ge Wu An, which is also a pioneer in the fresh-meat mousse wet food category in China. Building on this expertise, the brand continues to apply its understanding of pets’ needs and dietary preferences to a broader range of products.
