The Barossa has joined the Live and Local program, an initiative aimed at supporting the growth of the local live music industry by showcasing local musicians in local businesses.
The program is co-financed between The Barossa Council, the South Australian Government’s Music Development Office and APRA AMCOS.
It will be delivered through a strategy that supports live music activity and will launch with a micro-music festival within the Barossa Vintage Festival, held at the Vintage Festival Hub and surrounding venues on the evening of Saturday 22 April.
The Live and Local program will provide a series of professional development workshops and a live music forum for local musicians, music venues and local businesses to discuss the future of live music in the region.
The establishment of a working group of local representatives to support growth of the local music scene, and local Music Industry Roundtable discussions with national leaders (agents, managers, venue operators) is another key feature of this best practice program.
The program is also structured to be sustainable by increasing live music performance opportunities and providing sector development that will have impacts and results well after the project has concluded.
“The Malinauskas Government – through the Department for Industry, Innovation and Science’s Music Development Office – is proud to support the Live and Local program and its music festival at the Barossa Vintage Festival,” Minister for Arts, Andrea Michaels MP, said. “Not only does this give local musicians the chance to showcase their talents, the workshops and live music forum will help broaden their skills and help expand the live music industry in the region.”
This is a wonderful initiative that absolutely aligns with the objectives of our Live Music Action Plan by creating new opportunities for artists to perform as well as activating and sustaining the region’s live music industry
“Local musicians and businesses are encouraged to participate in this program and contribute to the vibrant music scene of the region.”
After Barossa Vintage Festival has concluded for 2023, the investment can continue through potential future micro festivals and by activating a network of local businesses committed to programming live music on a regular basis.
“The Live and Local program is an innovative way to support the growth of the local music industry, and it is an opportunity for the Barossa Valley to showcase its unique culture and entertainment offerings,” said Mayor Lange.
