NEW YORK, July 26, 2019 /PRNewswire-AsianNet/ —
— Immersive Exhibits Open to the Public on July 29
The Empire State Building (ESB) today announced the second phase of its top-to-bottom reimagined Observatory Experience. Opening to the public on July 29, 2019, the $165 million project presents the only museum in New York City that is open seven days a week from 8 a.m. to 2 a.m. Located on the second floor of the international icon, the 10,000 sq. ft galleries invite Guests on a journey from the building’s construction to its current place in pop culture. Named the most Instagrammed U.S. landmark in a study conducted by Sony Mobile, the new galleries feature immersive and interactive exhibits that fulfill the desire of today’s modern traveler to share authentic experiences — all as they make their way to the one-of-a-kind views from the 86th Floor Observatory.
Led by experience designer Thinc, with team members IDEO, Squint Opera, Beneville Studios, Diversified., Intersection, Kubik Maltbie, Otis Elevator Company and Tenguerian Model, phase two follows the first phase, a brand-new Observatory entrance at 20 West 34th Street which was completed in August of 2018.
The galleries through which visitors travel to experience ESB’s famous views from the center of New York City include:
– The Site in the 1920s: A black-and-white panoramic image depicts the site
of the original Waldorf-Astoria Hotel as construction of the Empire State
Building begins. Through building surveyors, Guests can look in and see
the New York City streets of the late 1920s come to life in full color.
– Construction: Inspired by the photography of Lewis Hine, visitors will be
transported back in time as hot rivets, and steel beams fly overhead, and
the sounds of New York City come alive in surround sound. Visitors can
also interact with specially commissioned cast sculptures of construction
workers as they work and take their lunch break.
– Opening Day: The excitement of opening day is palpable with a newsboy
announcing the opening of the Empire State Building as he sells his
papers on the streets of 1930s New York City
– Modern Marvel: The Modern Marvel exhibit outlines the specific measures
taken to make the Empire State Building a world leader in sustainability
and a leading example in energy efficiency.
– Otis Elevators: Otis delivered the groundbreaking technology that made
the towering height of ESB possible. In a dedicated exhibit, Otis
showcases not only how the original elevators operated, but teaches
visitors about the latest technology installed in the newest elevators,
which transport more than 10 million tenants and Observatory Guests each
year. Visitors will also walk through a simulation of an actual elevator
shaft and feel the energy created by the movement of the cars up close.
– Urban Campus: Very few visitors to the Empire State Building are aware of
what goes on in the nearly 100 floors they don’t see. Urban Campus offers
a glimpse into some of the major tenant spaces, amenities, and hidden
views of the building as experienced by those who work there. The exhibit
highlights some of these contemporary internet-age businesses, visible
through peepholes that give guests an insider’s view of what these high-
tech offices are like.
– World’s Most Famous Building: Set to an original score commissioned for
this exhibit, more than seventy screens display highlights of ESB’s
starring role in pop culture from every decade since the 1930s. Visitors
from around the world will recognize the hundreds of movies, TV shows,
commercials, cartoons, comic books, and video games that feature the
world’s most famous building.
– King Kong: Visitors walk into an office from the 1930s where the famous,
giant ape’s fingers pierce the walls as he dangles from the building and
dodges vintage fighter planes. Those brave enough can even step into
Kong’s hands — but beware, you might feel the power of this fearsome ape
firsthand!
– Celebrity: The Empire State building is a popular destination for A-list
celebrities and worldwide talent with many famous faces from around the
globe visiting its world-famous 86th Floor Observatory. This exhibit
highlights some of the most-famous visitors (athletes, musicians, actors)
with their images and signed memorabilia adorning the walls for Guests to
admire as they head to the elevators that will take them to their next
stop: NYC: Above & Beyond on the 80th Floor.
“While the views from the 86th Floor Observatory are world-famous, the Empire State Building has a rich history filled with exciting events and innovative projects that we are now able to share via our new second-floor exhibits,” said Anthony E. Malkin, Chairman and CEO of Empire State Realty Trust. “We began in August 2018 with the relocation of our Observatory entrance to 34th Street, and now our new galleries on the second floor give our visitors the chance to learn and engage with the iconic authenticity that only the Empire State Building, unique not just in New York City, but in the world, can provide. With the expertise of our design partners, these new galleries will engage visitors in unprecedented ways.”
The cross-disciplinary, best-in-class team from the arts and architecture, technology and entertainment industries, which conceived and curated the project include:
– Beneville Studios
– Corgan
– Diversified.
– IDEO
– Intersection
– JLL
– Kubik Maltbie
– Otis Elevator Company
– Skanska
– Squint / Opera
– Syska Hennessy Group
– Tenguerian Models
– The Lighting Practice
– Thinc Design
– Thornton Tomasetti
Stay connected on social via #ESBReimagined. To plan your visit and to purchase tickets, please visit https://www.empirestatebuilding.com.
About the Empire State Building
Soaring 1,454 feet above Midtown Manhattan (from base to antenna top), the Empire State Building, owned by Empire State Realty Trust, Inc., is the “World’s Most Famous Building.” With new investments in energy efficiency, infrastructure, public areas and amenities, the Empire State Building has attracted first-rate tenants in a diverse array of industries from around the world. The Empire State Building was named the world’s most popular travel destination in a study conducted by Uber and was named America’s favorite building in a poll conducted by the American Institute of Architects.
