Austrade
There are now more e-commerce consumers in China than in Europe and the US combined. In the last year alone, 72 million e-commerce shoppers joined this total.
But how does this create opportunities for Australian exporters? Dane Richmond investigates, in the latest China insights video.
- China’s e-commerce customers like ‘clean, green’ Australian goods
- Expert advice is needed to access a competitive market
- Be sector-specific and identify group purchasing platforms
Austrade is sharing monthly China e-commerce insights to help exporters navigate into China. These insights will also help exporters to grasp e-commerce trends in China.
Resources include a calendar of key dates for China e-commerce and advice on how to take a strategic approach, leverage livestreaming and protect IP.
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