New Campaign To Inspire Territorians To Choose Tourism

NT Government

A new campaign inspiring young people, First Nations Territorians and people living with a disability to pursue a career in tourism is being rolled out in the Northern Territory.

The NT Choose Tourism campaign will highlight the exciting and rewarding nature of a job in tourism, raising interest and understanding of tourism careers and training pathways in the Top End.

Delivered by Tourism NT and funded by a $450,000 grant from the Albanese Government, the new campaign will promote a range of career opportunities such as tour guides, event planners, travel agents, and roles in hotel management and hospitality.

The campaign will use social media, Google, Spotify and YouTube to build awareness of tourism careers for young people, First Nations Territorians and people living with a disability. In addition, a $200,000 tourism workforce, training and ambassador program will also be delivered by the Industry Skills Advisory Council NT (ISACNT) to capitalise on the success of the campaign.

Tourism is an important economic driver in the Territory contributing around $1.5 billion to the NT economy and supporting around 12,500 workers.

The Choose Tourism Grants program is helping to rebuild Australia’s tourism workforce by offering State and Territory governments and tourism bodies a share of $7.5 million for programs to attract workers to the tourism industry.

The NT Choose Tourism campaign will run to June 2024.

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