- $560,000 Cook Labor Government partnership funding boost with SportWest to help save young lives on WA roads
- Additional funding expands the highly successful partnership and brings the total investment to $2,542,000
- SportWest is the peak industry body for sport in Western Australia with over 700,000 participants
- Cook Labor Government delivering on its commitment to improve road safety and protect Western Australia’s growing community
The Cook Labor Government is investing $560,000 into expanding a successful partnership with the State’s top sporting body – SportWest – to deliver road safety behaviour change where it’s needed most.
Sporting events provide a highly effective opportunity to engage with priority audiences including young males with positive, prevention-focused road safety messaging where community connection and role modelling are already strong.
SportWest is engaged with more than 140 member organisations providing access to more than 5,500 clubs and 700,000 participants across the State.
In 2025, the Road Safety Commission announced a four-year $1.98 million partnership with SportWest to deliver the Best on Road program. The program aims to improve road safety behaviours and culture by linking education and behaviour changing initiatives within the State’s sporting community.
The program has received an overwhelmingly positive response from WA’s sporting community and was the catalyst to expand the program with an additional $560,000 to be invested over two years.
With the government’s financial support – which now tops $2.54 million – SportWest will deliver a new stream of community-based road safety education through major sporting events across Western Australia and continue to expand the Best on Road program.
The Best on Road initiatives include:
- Best on Road Club Rewards Program-rewarding local clubs, State sporting associations or other organisations for promoting road safety education and safe driving practices;
- The Captain’s Club – educating and empowering young leaders to share road safety knowledge with their peers by generating positive behaviour and shape a road safety culture within their team or club;
- Best on Road Ambassador Program – inspiring positive road safety behaviours through influential sports people who have the ability to inspire others and lead by example; and
- Best on Road Award – recognising and celebrating outstanding contributions to road safety at the annual WA Sport Awards.
Funding for the SportWest partnership is provided through the Road Safety Commission’s Road Trauma Trust Account, which sees 100 per cent of safety camera fines allocated to projects and programs which reduce injuries and deaths on WA roads.
As stated by Road Safety Minister Reece Whitby:
“Sport is a universal language that brings people together on all levels and gets them talking and engaged.
“There are many parallels in sport that we can apply to road safety with the importance of teamwork, discipline and responsibility to play your part to be successful.
“The Cook Government’s partnership with SportWest provides a unique level of connection in which to pass on road safety messaging to many hundreds of thousands of Western Australians across many different sporting activities.
“This expanded partnership now empowers more sporting clubs to be a driving force for change in road safety behaviour and helping to make WA a safer place.”
