Research from CommBank reveals why Gen Z aren’t answering your call

Research released today by CommBank and More has revealed new insights into the complexities behind Gen Z’s relationship with staying connected with friends and family.

The research revealed only 1 in 10 Gen Z Aussies would prefer to talk to their friends and family via a phone call, despite an overwhelming consensus (98 per cent) believing it’s important to stay connected with friends and family – with face to face and texting being their preferred way to communicate.

For Gen Z, 87 per cent admit to handling an unpleasant task via text message instead of picking up the phone, with nearly half admitting that speaking on the phone makes them feel anxious (49 per cent).

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