Team to take Tasmania’s case to AFL

Will Hodgman,Premier

A high-powered team of business and football leaders has been appointed to build the case for Tasmanian AFL and AFLW sides.

The Project Team will be Chaired by founding Virgin Australia CEO and tourism industry entrepreneur Brett Godfrey.

He will be joined on the Project Team by former Woolworths CEO Grant O’Brien, Football Tasmania Board Member and Lauderdale FC President Julie Kay, prominent Tasmanian business identity Errol Stewart, former GWS Giants Chief Financial Officer and current TasRacing CEO, Paul Eriksson, and Executive Chairman of Dynamic Sports and Entertainment Group, James Henderson.

Collectively, the Project Team represents decades of experience at the highest levels of Australian business, together with extensive experience in football. It is a team that is well equipped to demonstrate to the AFL commission that the inclusion of a Tasmanian team would not only stack up financially, but would strengthen the AFL by making it a truly national competition.

The Project Team will consult with the Tasmanian football community, the Football Tasmania Board, the AFL, and Government, to develop a business case by the end of 2019 which will include consideration of:

  • Governance and organisational structure of the teams;
  • Club support and membership;
  • Financial requirements, including estimates of revenue and expenses;
  • Corporate and government support;
  • Infrastructure, facility and capital investment requirements; and
  • Football community pathways.

They will also provide advice on the most appropriate organisational structure to progress the bid process, which could include the establishment of an entity to take ownership of a future licence.

The project team will hit the ground running with their first meeting being held later this week.

$150,000 is provided in the State Budget to support the Project Team to complete its work.

/Public Release. View in full here.