Young people at centre of powerful new vaping campaign

NSW Gov

Young people are being reminded ‘every vape is a hit to your health’, as part of a new campaign launched by the NSW Government today.

Developed in consultation with young people and medical experts, the campaign amplifies the voices of people aged 14 – 24 who have experienced the harms of vaping.

The campaign also uses powerful advertisements to encourage young people to consider the proven health harms of vaping, such as nicotine addiction, lung damage, breathlessness, nicotine poisoning and burns from exploding vapes.

It comes as the latest NSW Population Health Survey shows current vaping among people aged 16-24 has significantly increased to 16.5% in 2021-2022, up from 4.5% 2 years prior.

The ‘Every vape is a hit to your health’ campaign builds on NSW Health’s successful ‘Do you know what you’re vaping?’ campaign and Vaping Toolkit and provides a range of support pathways for young people.

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