Accomplished Power Tools and Outdoor Power Equipment industry leader brings decades of experience in sales leadership, talent recruitment and development, channel management, and key account alignment
NAPERVILLE, IL / ACCESS Newswire / September 14, 2026 / Matthew DeFeo joins Chervon as Senior Vice President of Sales, Training, and Recruiting effective September 14, 2026, reporting to CEO Joe Galli.
Matthew DeFeo brings more than four decades of experience in the power tool and outdoor power equipment industry. He has an exceptional track record in building and leading large sales organizations, channel marketing teams, and training and development teams. DeFeo is widely recognized as a world-class leader in the campus recruiting of high potential graduates. He has built out impressive in-store sales coverage teams, end user marketing teams, campus recruiting teams, and training teams with an intense focus on key account alignment.
A hallmark of DeFeo’s remarkable career is his mentorship and development of recent college graduates. His dynamic and inspired leadership has mentored hundreds who have flourished in their subsequent highly-successful careers.
DeFeo’s career began at Black and Decker (B&D) in 1987 where he rapidly advanced through a succession of sales and marketing roles over 19 years. He was one of the original members who created and launched the DeWalt PRO power tool business in 1992.
DeFeo was recognized as a consistent performer throughout his time at B&D / Dewalt. In 2006, Matt joined Techtronic Industries (TTI) as Vice President of Sales responsible for recruiting, building, and managing a vast network of sales representatives. He ultimately was promoted to the position of Group President of Sales, Training, Recruiting and Human Resources. DeFeo’s leadership was instrumental in building both the Milwaukee and Ryobi power tool brands at TTI.
DeFeo helped build and scale a sales organization of more than 2,300 people across the United States and Mexico. He also played a central role in shaping TTI’s talent development strategy including launching the company’s training systems.
“Matt DeFeo is widely recognized as a powerful and inspiring senior executive leader. His addition will help catalyze our next phase of exciting growth at Chervon,” said Joe Galli, CEO of Chervon.
“I am incredibly excited to join Chervon. The company’s obsessive customer-centricity is a perfect match for my philosophy in building businesses,” said Matt DeFeo. “Their advanced cordless technology and new product development capabilities all present an extraordinary opportunity for long-term growth.”
