· Video Date enables users to ‘meet’ a potential partner from the comfort of their own home in the biggest shake-up of online dating since its inception
· Launch should be welcome news for the one in four singles (26%) who are planning a virtual date over the coming weeks1.
Video Date will allow users to safely recreate a romantic experience without having to use third-party platforms or give personal details like their phone number. It is designed to cater seamlessly for the one in four Aussies (23%) who are planning a virtual date in the coming weeks1.
Combined with eharmony’s unique Compatibility Match System, which matches like-minded singles according to 32 dimensions of compatibility, Video Date is part of a wider sociological shift towards traditional dating during the pandemic. It arguably allows for relationships to develop at a more cerebral and measured pace.
What’s more, communication between members in Australia on the eharmony platform increased by almost a half (44%) in recent weeks2, demonstrating an appetite to build virtual relationships.
The function is available in all versions of the service from app to web to mobile web.