The Palaszczuk Government will today launch a major tourism campaign in Queensland’s largest domestic tourism markets as the state’s border reopens to NSW and Victoria this week.
The campaign comes as new data reveals the government’s successful ‘Good to Go’ campaign has already driven 11 million visitor nights and pumped $1.5 billion into Queensland’s economy.
Premier Annastacia Palaszczuk said an upcoming campaign blitz would reach 8.3 million people in New South Wales and Victoria.
“Queensland is Good to Go,” the Premier said.
“Tourism is vital when it comes to rebuilding our economy and supporting jobs.
“We’re saying to tourists in NSW and Victoria – we want you.
“Coronavirus has had a huge impact on our tourism industry.
“We understand that more tourists means more jobs. This marketing blitz will safeguard jobs and help thousands of tourism businesses right throughout the state to make the most of the important summer holiday period.
“It’s only thanks to the way Queenslanders managed this health crisis that we’re now in a strong position – and able to welcome back tourists for Christmas.
“From the Reef to the rainforest and from Coolangatta to the Cape, Queensland really does have something for everyone.
“There’s nothing better than Christmas holidays in the Sunshine State. If you’re living in NSW and Victoria and you’re looking for a holiday, we’re urging you to come to Queensland where life is beautiful one day and perfect the next.”
Treasurer Cameron Dick said the campaign launched today was part of more than half-a-billion dollars the government has invested in tourism recovery since the beginning of the coronavirus pandemic.
“This is a great step towards our recovery,” he said.
“I look forward to seeing many ‘no vacancy’ signs right around the state this summer, especially in regions like Cairns and the Gold Coast that have been particularly hard hit by COVID-19.
“Australians spent $53.8 billion last year on international trips. This campaign will enable us to tap into pent-up demand for travel among tourists in NSW and Victoria.”
Tourism Industry Development Minister Stirling Hinchliffe said the campaign would inspire interstate visitors to stay longer and spend more in Queensland.
“This campaign will showcase the breadth of experiences on offer in Queensland to encourage a longer stay – in place of an international holiday,” he said.
“Queensland is one of the world’s favourite holiday destinations and we know interstate visitors have been dreaming of a Queensland holiday most of the year.
“This campaign aims to convert that desire into bookings over the whole summer period, with a second burst in early 2021 to support bookings later into the new year.”
